YEAR 2018
SUBWAY
July 2018
According to Subway, Hwasa and beat boxer Big Man were chosen to be the models for its Rotisserie Chicken sandwiches series. They believed that Hwasa and Big Man each have their own individuality which suit the image of those in the twenties and thirties.
W KOREA X THE NORTH FACE
September 2018
Hwasa became the ambassador for outdoor brand The North Face for 2018 F/W season. They chose Hwasa (a wanna-be icon for the people in their 20s) as their model because her stylish image matches well with the trendy brand image of The North Face.
LOTTE’S CRUNKY GOLD
October 2018
Hwasa became the first female model for Lotte 'Crunky Gold' since its release in 1984. Hwasa was chosen because she fits the brand's new product.
TOMATO TOEIC
December 2018
Hwasa was chosen as an exclusive model for Tomato TOEIC (Test of English for International Communication).