YEAR 2020
THE SIMS 4
January 2020
The Sims4 announced that Hwasa will be part of their advertising campaign. EA Korea also released "Play With Life," a Sims 4 commercial film video featuring Hwasa.
ADIDAS
March 2020
Hwasa was chosen as an ambassador for sports brand Adidas for their latest "Running Campaign".
LOTTE CHILSUNG 깨수깡
January 2020
Hwasa was chosen as a model for a hangover drink by Lotte Chilsung Beverage. They had re-entered the hangover relieving beverage market after 14 years and despite the reduced number of drinking spots due to COVID-19, they still managed to sell 3 million cans in just half a year after its launch.
ELLE X MCM
February 2020
Hwasa teamed up with MCM for the February issue of Elle Korea, a fashion magazine. A representative mentioned that Hwasa is loved by viewers for her unique voice and spectacular performance in the broadcasting industry.
KISS NEW YORK
April 2020
Hwasa became Kiss New York's new muse. She was chosen due to her sensuous and charming personality.
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TOMMY JEANS
April 2020
Tommy Jeans x Bugs Bunny
SENSE MOM
May 2020
Hwasa was chosen as Sense Mom's model for their air mattress and body pillow. She was also featured on Lotte Home Shopping for these products.
COSMOPOLITAN
August 2020
Hwasa graced the cover of Cosmopolitan Korea's August 2020 issue after releasing her first EP, Maria with the concept [Solo Queen Hwasa] - the real face of Hwasa that regulates the pace with sincerity and passion.
TOMMY JEANS
September 2020
Tommy Jeans unveiled a campaign pictorial with their new brand muse, Hwasa for 2020 Fall Season under the concept of "Stay Home with Tommy".
VOGUE X GUCCI
September 2020
TOMMY JEANS
October 2020
LOUIS VUITTON
October 2020
Vogue and Gucci had a collaboration campaign from the idea of having time with themselves. Hwasa was among the artists who participated in this collaboration campaign in a quiet hanok with Gucci's new bag. According to Gucci, "Hwasa may be the artist that best suits Gucci. She has her personal colour and a confident character. On stage, she's an artist who shows off strong makeup and bold looks but looks friendly on entertainment programs".
W KOREA X REFUND SISTERS
November 2020
For W Korea's November issue, Refund Sisters and W Korea had a photoshoot during their music video shooting.
PRADA
November 2020
Prada Paradise
#pradacleo #ad
VOGUE
November 2020
For the latest November issue of Vogue, Hwasa collaborated with numerous renowned brands such as La Perla, Burberry, Dior, Fendi, Balmain, Dolce & Gabbana, Givenchy and Alexander Wang. The concept of this photoshoot was called "Hwasa's Era" with her personal message; "Without tears, I would never have been able to strengthen myself. I probably could not gained inner beauty either. I felt that by looking at my mother, and I felt it looking at myself until now."
BURBERRY
December 2020
#TheTBBag
ADIDAS
November 2020
#ReadyForWinter
ELLE X GUCCI
December 2020
Happy Holidays Gucci's Gift Collection "Enjoy the holiday atmosphere in advance with Hwasa, who shows off her unique charm with colorful looks and handbags"
BVLGARI
December 2020
#SerpentiViper #BvlgariJewelry